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The Care By Me brand was founded in 2012 by Danish designer, Camilla Gullits.  It was her goal to produce a line of clothing and home goods that would be developed in a socially responsible manner at the same time as helping women in developing countries.

The Danish Care By Me brand has developed a following in Europe and has recently entered the Asia and South Pacific markets. 

CARE BY ME USA is excited to bring this brand to the USA as its exclusive distributor, newly launched in 2018.


CARE BY ME believes in design that values people and planet. Therefore, we proudly build our product portfolio on 3 core demands:

  • Social Sustainability
  • High Quality Natural Materials
  • Excellent Craftsmanship

We call our products HAND MADE & HEART MADE  and at CARE BY ME we say: the new luxury has heart.

CARE BY ME is a Danish brand, with a style founded on Nordic life and lifestyle. Our focus is on great design, unique crafts, product quality, and social sustainability.

The designs are created from a vision of timelessness and aesthetics. We wish to keep your mind at peace and to take a large step away from the culture of fast-fashion.

We want to make products that are long lasting. Products that support our vision about caring for the environment, the crafts persons, and the users of CARE BY ME products.

CARE BY ME uses only natural materials like cashmere, wool, silk, linen and organic cotton.  We incorporate these materials into designs that have roots in our Nordic design tradition. The Scandinavian, minimalistic look allows the chosen materials to shine, as well as give them a feel of casual luxury for both your home and your wardrobe.

In Kathmandu, Nepal, a selection of CARE BY ME’s silk, wool and cashmere products are made. Pillows and throws are either produced by hand or totally without electricity on old-fashioned hand-knitting machines, due to limited and sporadic availability of electricity in the villages. The silk scarves are hand-dyed under an open sky.

CARE BY ME’s organic cotton line is produced in India by a GOTS certified manufacturer ensuring the highest standards for organic fibers, sustainable practices and human treatment.

Both production sites are focused on providing women with the skills and knowledge to secure their future.

Social responsibility, high quality, and durable design go hand-in-hand at CARE BY ME.

Handmade & Heart made


Echoes of our Earth

The CARE BY ME vision is based on the UN’s Global Compact Principles.

“The Ten Principles of the UN Global Compact - Corporate sustainability starts with a company’s value system and a principles-based approach to doing business. This means operating in ways that, at a minimum, meet fundamental responsibilities in the areas of human rights, labor, environment and anti-corruption. Responsible businesses enact the same values and principles wherever they have a presence and know that good practices in one area do not offset harm in another. By incorporating the Ten Principles of the UN Global Compact into strategies, policies and procedures, and establishing a culture of integrity, companies are not only upholding their basic responsibilities to people and planet, but also setting the stage for long-term success.”


We use these principles to select the initiatives that we embrace each year, in order to continuously diminish our environmental and social footprint as a brand.

By wrapping our yearly initiatives into a concept, we furthermore hope to inspire others to lead a more sustainable lifestyle.

New for 2019:

  • CARE BY ME launched our first GOTS certified collection.
The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibers, including ecological and social criteria, backed up by independent certification of the entire textile supply chain. (
We launched a collection of soft interior products in 100% organic cotton – all are GOTS certified.
  • We have introduced a small collection of care products to help minimize the harmful use of resources when cleaning your garments and home goods.
  • New color shades of earthy tones are combined with the grey tones from our Nordic roots. The result is balanced, calm and embracing.
  • Different structures and materials bring our new products to life. The designs are still long-lasting, with a classic look and feel.

We wish to inspire women all over the world to embrace themselves and each other.

We believe the new luxury is social and taking care of the earth, as well as of each other, is the only path.

Handmade & Heart made