Our Story


This is our lovely designer Danish designer and founder, Camilla Gullits.  It was Camilla's desire to produce a line of clothing and home goods that would be developed in a socially responsible manner while helping women in developing countries.  In 2012, Care By Me was born of this vision.

The Danish Care By Me brand has developed a following in Europe with over 400 stockists and, in 2018, entered the Asia and South Pacific markets. 

Also launched in 2018, CARE BY ME USA is so excited to represent this brand in North America as its distributor.


CARE BY ME believes in design that values people and planet. Therefore, we proudly build our product portfolio upon 3 core demands:

  • Social Sustainability
  • High Quality Natural Materials
  • Excellent Craftsmanship

We call our products HAND MADE & HEART MADE  and at CARE BY ME we say: the new luxury has heart.

CARE BY ME is a style founded on Nordic life and lifestyle, embracing its culture of minimalism. The designs are created from a vision of timelessness and aesthetics. We wish to keep your mind at peace and to take a large step away from the culture of fast-fashion.

We want to make products that are long lasting - that you will use over many years, rather than just a season. Products that support our vision about caring for the environment, the craftspersons, and the users of our CARE BY ME products.

CARE BY ME uses only natural materials like cashmere, wool, silk, linen and organic cotton.  We incorporate these materials into designs that have roots in our Nordic design tradition. The Scandinavian, minimalistic look allows the chosen materials to shine, as well as give them a feel of casual luxury for both your home and your wardrobe.

A selection of CARE BY ME’s silk, wool, linen and cashmere products are made in Kathmandu, Nepal.  Due to limited and sporadic availability of electricity in the villages, our clothing, pillows and throws are either produced by hand or on old-fashioned manual knitting machines. Our SUNIL sweater and FREJA collection are hand-knitted on needles.  The silk scarves are hand-dyed under an open sky. 

CARE BY ME produces our GOTS certified organic cotton in India, ensuring the highest standards for organic fibers, sustainable practices and human treatment.  Our partner in India is both GOTS and Fairtrade certified.  Whereas, in Nepal we are primarily focused on the social and financial sustainability aspect of production, we have included environmental sustainability in India as well.

Both production sites are focused on providing women with the skills and knowledge to secure their future.

Social responsibility, high quality, and durable design go hand-in-hand at CARE BY ME.

Handmade & Heart made

Take a journey to our workshops in Nepal with us:

Echoes of our Earth

The CARE BY ME vision is based on the UN’s Global Compact Principles.

“The Ten Principles of the UN Global Compact - Corporate sustainability starts with a company’s value system and a principles-based approach to doing business. This means operating in ways that, at a minimum, meet fundamental responsibilities in the areas of human rights, labor, environment and anti-corruption. Responsible businesses enact the same values and principles wherever they have a presence and know that good practices in one area do not offset harm in another. By incorporating the Ten Principles of the UN Global Compact into strategies, policies and procedures, and establishing a culture of integrity, companies are not only upholding their basic responsibilities to people and planet, but also setting the stage for long-term success.”


We use these principles to select the initiatives that we embrace each year, in order to continuously diminish our environmental and social footprint as a brand.

By wrapping our yearly initiatives into a concept, we furthermore hope to inspire others to lead a more sustainable lifestyle.

  • CARE BY ME launched our first GOTS certified collection in January 2019.
The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibers, including ecological and social criteria, backed up by independent certification of the entire textile supply chain. (https://www.global-standard.org/the-standard/general-description.html).
We launched a collection of soft interior products in 100% organic cotton – all are GOTS certified.
  • We introduced a small collection of care products to help minimize the harmful use of resources when cleaning your garments and home goods.  See our Soap Nuts and Dryer Balls for more info.
  • New color shades of earthy tones are combined with the grey tones from our Nordic roots. The result is balanced, calm and embracing.
  • Different structures and materials bring our new products to life. The designs are still long-lasting, with a classic look and feel.

We wish to inspire women all over the world to embrace themselves and each other.

We believe the new luxury is sustainable, and attainable with a conscience.  

Handmade & Heart made

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