Our Story


This is Camilla Gullits, our Danish designer and founder of CARE BY ME.  It was Camilla's desire to help women in developing countries, with a focus on Nepal due to prior ties, drawing upon her extensive business and creative background to do so. In 2012, Care By Me was born of this vision.

Our Care By Me brand is now featured in over 400 stockists in Europe, plus can be found in Japan, Australia and New Zealand. 

In 2018, CARE BY ME USA introduced this brand to North America as its exclusive distributor.


CARE BY ME design concept centers on values affecting people and our planet.  Our product portfolio is born of and reflects these 3 core values:

  • Social Sustainability
  • High Quality Natural Materials
  • Excellent Craftsmanship

We call our products HAND MADE & HEART MADE  and at CARE BY ME we say: the new luxury has heart.  Luxury is no longer about champagne and stilettos. It is possible to purchase luxury goods in a socially responsible manner, by targeting products made in a sustainable way.  The choice is yours!

CARE BY ME is a brand founded on Nordic life and lifestyle, embracing its culture of minimalism and timelessness. Our wish is for our customers to take a large step away from the culture of fast-fashion, instead embracing slow-fashion by entering the world of CARE BY ME.

Our goal is to make products that are long lasting - that will be used over many years, rather than just one season. Products that support our vision of caring for the environment, the craftspersons, and the users of our CARE BY ME products.

CARE BY ME uses only natural materials like cashmere, wool, silk, linen and organic cotton. We've also recently introduced hemp and banana leaves to our materials! One being an extremely sustainable and durable material, and use of the other arose from a philanthropic collaboration. 

Our roots in Nordic design tradition drives our style development. The Scandinavian, minimalistic look allows the chosen materials to shine, as well as give them a feel of casual luxury for both home and wardrobe.

Our cashmere, wool, silk, wool, and hemp products are made in Kathmandu, Nepal and certified hand made. Due to limited and sporadic availability of electricity in the villages, our clothing, pillows and throws are either produced by hand with needles or on old-fashioned manual knitting machines. Our SUNIL sweater, HOPE vest and FREJA and FRIGG collections are hand-knitted on needles, taking an artisan many days to complete each piece.  

CARE BY ME produces our GOTS certified organic cotton and linen in India, ensuring the highest standards for organic fibers, sustainable practices and human treatment, including fair wages. Our partner in India is both GOTS and Fairtrade certified.  

Both production sites are focused on providing women with the skills and knowledge to secure their future. Our Founder has invested time and resources into supporting the workshops with the tools, expertise and knowledge they need to succeed.  She regularly visits, when travel restrictions allow, and is in constant communication. Additionally, she has founded her own non-profit in the area to build housing nearby our workshops for young girls needing this support to allow for their education.

Social responsibility, high quality, and durable design go hand-in-hand at CARE BY ME.

Handmade & Heart made

Take a journey to our workshops in Nepal with us:

Echoes of our Earth

The CARE BY ME vision is based on the UN’s Global Compact Principles.

“The Ten Principles of the UN Global Compact - Corporate sustainability starts with a company’s value system and a principles-based approach to doing business. This means operating in ways that, at a minimum, meet fundamental responsibilities in the areas of human rights, labor, environment and anti-corruption. Responsible businesses enact the same values and principles wherever they have a presence and know that good practices in one area do not offset harm in another. By incorporating the Ten Principles of the UN Global Compact into strategies, policies and procedures, and establishing a culture of integrity, companies are not only upholding their basic responsibilities to people and planet, but also setting the stage for long-term success.”


We use these principles to select the initiatives that we embrace each year, in order to continuously diminish our environmental and social footprint as a brand.

By wrapping our yearly initiatives into a concept, we furthermore hope to inspire others to lead a more sustainable lifestyle.

  • CARE BY ME launched our first GOTS certified collection in January 2019.
The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibers, including ecological and social criteria, backed up by independent certification of the entire textile supply chain. (https://www.global-standard.org/the-standard/general-description.html).
We launched a collection of soft interior products in 100% organic cotton – all are GOTS certified.
  • We introduced a small collection of care products to help minimize the harmful use of resources when cleaning your garments and home goods.  Soap Nuts and Dryer Balls are a fantastic concept and we endorse their use, however, we have chosen to discontinue offering them in our line as their wide availability now renders our product less sustainable.  Others can bring these items to the marketplace in a much more sustainable manner. This awareness of the part we play in our markets is also key to our core ethos.
  • New color shades of earthy tones are combined with the grey tones from our Nordic roots. The result is balanced, calm and embracing.
  • Periodic updates to our products through different structures and materials keeps our brand fresh while supporting our timelessness mandate. Our designs often available for many seasons, sometimes with small changes to the color. Conversely, if they fail to thrive in the marketplace, they are not renewed. Why waste resources when they are so precious?

CARE BY ME is a company owned and operated by women designing exclusive products to embrace people in our part of the world, at the same time as they empower women in developing countries. We wish to inspire women all over the world to embrace themselves and each other.

We believe the new luxury can be sustainable, and very much attainable...with a conscience.  

Handmade & Heart made

Join us on our journey!

🌱  care for people and planet 🌱

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